“My work is focused on ways of visually telling stories and making these accessible to a large audience. I love talking to strangers, reading people through their fridges and often dreaming awake.”
THREE WORDS TO DESCRIBE YOUR WORKS
“My work is: emotional, challenging, limitless.”
WHAT DOES DESIGN MEAN FOR YOU?
“Design for me is a passport between me and the viewer. Essentially a tool, I really use it to get closer to people, I always strive for a connection to be made with a person, to create a story, an encounter. That is why I basically design situations and encounters that will enable stories to come from me and these people. Word and language is key to my work, because it is how I translate this into something tangible that builds a bridge between myself and the audience. Sometimes I feel design is sometimes an excuse for me to be able to physically visualize things in my mind.”
“This is Osmothèque, a laboratory that translates whatsapp messages into smell.”
“This is Stellar Moves, the piece I have been working on in Iceland.”
“Lastly, this is Discordia, a book that tells the story of a girl that falls for a forbidden fruit which turns out to be a banana.”
WHAT DOES YOUR SPACE LOOK LIKE?
“This is a picture of what my workspace looks now right now here in Iceland. I have been working for three months in this studio, and I have about 3 ongoing experimental projects. I like to use wall space but then it gets too much and I need to clear everything up, that is the stage I am in. Starting to pull things down, clearing the walls and desk so I can feel that I am in a neat space to start again.”
WHAT KIND OF MUSIC DO YOU LISTEN TO?
“Every monday I tune in to my Discover playlist on Spotify. That usually gets me going for the first few days, but then I really listen to almost anything. When i want to concentrate I usually listen to classical music, however cliché that may sound. Sometimes I actually listen to albums from my teenage years because they lull me into a sense of security which makes me concentrated, my top is Kanye West’s Late Registration, I have listened to that album on repeat too many times, it’s funny because I only listen to that specific album, not any of his new things.”
BEST PERSONAL ADVICE ON HOW TO BE MORE CREATIVE
“If i had to give any advice it would probably be to not think or worry about how to be more creative. That’s the first point, not worrying about whether you are or not. I think that there is so much pressure in our society to be creative, ‘arty’, to create amazing work to put on behance or online, that we sometimes forget why we’re doing it and who we’re doing it for. I think we need to think less and do more to be more creative. Lastly, what I find has made me most creative is probably coming here to Iceland to a remote village in the north. Fewer distractions have made me more creative for sure.”