SENSATIONAL START OF THE SEASON
The 24th edition of PREMIUM, which ran from 8 – 10 July 2014 and marked the launch of the spring/summer 2015 season, presented a carefully curated international portfolio consisting of 900 brands and 1,500 collections.
“A very good start to the season: this was the best PREMIUM so far. The sheer number of buyers and the feedback from the media were excellent.”
PREMIUM presented the trade relevant, carefully curated range of 900 brands and 1,500 collections, covering the entire fashion spectrum, from menswear and womenswear to shoes, bags, accessories, denim, sportswear and avant-garde. The portfolio of international top names included 30% new brands, as well as the most important newcomers from around the world.
PREMIUM’s new networking event, hosted in collaboration with Decoded Fashion, was fully booked and received very positive feedback. These meet-ups brought together decision makers from the fashion and luxury sectors with established and up-and-coming technology firms.
This was the 18th time that the renowned PREMIUM YOUNG DESIGNERS AWARD has been handed out. Three talented young designers were the winners for spring/summer 2015 and they received their awards in the Wyndham Hotel.
WOMENSWEAR | MARINA HOERMANSEDER | Germany
MENSWEAR | MAXHOSA BY LADUMA | South Africa
ACCESSORIES | DEJI GEORGE | UK
There will be two changes at PREMIUM for the coming fall/winter 2015/16 season. First, PREMIUM will be taking place from 19 – 21 January 2015, starting on the Monday instead of Tuesday. Second, two new sectors will be introduced in the newly built Hall 8: New Luxury and Pre-Collections will augment PREMIUM’s existing offering.
“PREMIUM is the leading international trade fair for the high-end sector and the backbone of Berlin Fashion Week. SEEK in the neighbouring Kühlhaus has become Europe’s most important platform for upper streetwear. Berlin is and remains a fashion hot spot.”